Series
Hennepin Healthcare - Here Series
Hennepin Healthcare partnered with Clever to evolve community perception of the system’s level 1 trauma center and safety net hospital.
The Strategy
Elevate the extraordinary medical science and clinical care of a hospital that offers a wider breadth of high-performing patient service than perceived.
The Solution
A five-episode branded series highlighting physician and patient perspectives on under-exposed medical disciplines. Leading with heart and following with exceptional outcomes.
The Result
A compelling reintroduction of the hospital system to the community featuring midwives and babies, transplant patients, first-generation women-of-color practitioners, and trauma survivors to support the narrative.
